Influencer Nimisha Verma says she’s looking for a ‘like-minded woman’ to co-buy an apartment — and gets trolled
When influencer Nimisha Verma recently posted that she was seeking a “like-minded woman” to co-buy an apartment — someone who wouldn’t necessarily live there but would be a co-owner — the reaction online wasn’t polite curiosity. Instead, her message sparked a flurry of mockery, criticism and debate about privilege, boundaries and what influencers should expect when they share personal plans on public platforms.
Below I explain what happened, why the backlash landed the way it did, and — if you’re thinking about co-owning property with someone — practical, no-nonsense steps to protect yourself and make a partnership work.
What Nimisha Verma posted — and why it went viral
Nimisha Verma’s post described a practical, if unconventional, plan: find a woman who shares similar financial goals and values, buy an apartment together (with clearly negotiated rights and responsibilities), and treat co-ownership like an investment partnership rather than a traditional roommate or family arrangement. The short clip and captions were enough to set off viral conversation across Instagram and X.
That reaction wasn’t coming from nowhere. Nimisha Verma is already a well-known online coach and content creator whose past posts and paid retreats have drawn both followers and critics; her public profile includes earlier controversies over tone-deaf comments and pricey coaching products, which means her posts are watched closely.
Why people trolled — unpacking the backlash
Online trolling in situations like this is rarely just about a single post. A few drivers explain the volume and tone of responses:
Perceived tone-deafness
Asking someone to co-own property without requiring them to live there sounded to many like a wealthy person treating ownership like a transactional perk — which rubbed people the wrong way in times when housing affordability is a live public issue.
Influencer context
When influencers monetize coaching or retreats, any personal ask (even harmless) can be read as another marketing move or a display of privilege. Past controversies amplify that reading.
Social media polarization
Short clips and captioned screenshots are easily clipped and reshared with snark; that rapid amplification turns conversation into pile-on quickly.
Practical lessons for anyone considering co-buying property
Whether you’re an influencer or not, co-buying a home is possible and can be smart — but it must be handled like a legal and financial partnership, not a friendship exercise. Here are clear, practical steps.
Vet the person beyond vibes
A “like-minded” label is a starting point, not a selection criterion. Check credit histories, employment stability, existing debts, and legal standing. Ask for proof of funds and references from financial professionals or previous landlords.
Put everything in writing
Draft a co-ownership agreement with a real estate attorney. Cover contributions (down payment, EMIs, taxes), exit clauses, how to handle appreciation or depreciation, decision-making rules, dispute resolution, and what happens if one person can’t pay. Verbal understandings don’t stand up in court.
Decide ownership split and usage rules
Will your names both go on the title? Is ownership 50:50, or proportional to contribution? Can one partner rent out their share? Who gets priority for occupancy? Define usage rules clearly.
Plan the exit before you sign
Agree on buyout formulas (for example, market value appraisal + agreed fee) and timelines. A clear exit mechanism reduces the risk of frozen assets or personal acrimony later.
Protect your credit and taxes
Joint loans affect both partners’ credit scores and tax liabilities. Speak with a financial planner to model scenarios — mortgage default, early sale, inheritance issues — before you commit.
How influencers (and anyone public-facing) can avoid or respond to trolling
If you’re Nimisha Verma or anyone with a social audience, small changes in how you present personal plans can reduce backlash.
- Lead with context: explain why, how, and what safeguards you’ll use. That turns a headline into a plan.
- Avoid boasting language: frame co-ownership as a practical solution rather than a status flex.
- Be ready with resources: if people ask “how?” link to a blog post or checklist that shows you’ve done the legal and financial homework.
- When criticism arrives, respond calmly (or don’t). A short clarification goes further than feisty replies that fuel engagement.
These aren’t surefire shields — social media will still bite — but they move the needle toward a helpful conversation.
Final take: co-ownership is legitimate, but not casual
Nimisha Verma’s post is a useful reminder that real estate can be creatively financed and co-owned. It’s also a reminder that public figures operate under a different magnifying glass; context and sensitivity matter. Whether you admire or mock the idea, if co-buying is on your mind, treat it as a business deal first and a friendship second.
