Bengaluru couple’s ₹6 lakh monthly budget stuns netizens: ‘That’s my yearly salary’
A viral Instagram reel by a Bengaluru couple has sparked a massive debate online after they shared a detailed breakdown of their August expenses amounting to nearly ₹6 lakh in a single month. Content creators Prakriti and Ashish revealed their spending pattern which included rent, groceries, travel, investments and fitness. The revelation left many social media users stunned, with some joking that the figure matched their annual salary package. The post has not only entertained but also triggered discussions around lifestyle choices, financial planning and influencer culture.
Why the Bengaluru couple’s lifestyle video went viral
The Bengaluru couple’s video gained traction because it combined transparency with shock value. People are often curious about how others manage their money, especially couples in urban cities where living costs are rising fast. Their clear categorization of expenses gave audiences an insight into the reality of high-spending lifestyles. Relatable topics like monthly rent, travel and food struck a chord, but the staggering total of ₹5.9 lakh created the viral buzz. The combination of aspirational living and honest disclosure made the clip spread rapidly across social platforms.
Detailed breakdown of the ₹6 lakh spending
According to their video, the Bengaluru couple spent about ₹5,90,000 in August. The biggest portion was travel, which took up around ₹3.5 lakh, covering multiple flight bookings and hotels for domestic and international trips. They also allocated approximately ₹1 lakh to investments, signaling that even in a heavy-spending month, saving and wealth-building were part of their plan. Their rent was around ₹42,000, while fitness expenses including gym trainers and classes amounted to ₹40,000. Other essentials like groceries, utilities, and dining out made up the remaining costs. This breakdown provided both clarity and shock, making people compare their own monthly budgets with those numbers.
Public reaction to the Bengaluru couple’s spending
The internet quickly responded to the Bengaluru couple’s disclosure. Thousands of comments poured in, with many saying, “This is my annual CTC” and “That’s more than my yearly salary.” For some, it was an eye-opener to see how differently people prioritize expenses. Others appreciated the transparency, saying that such openness encourages couples to discuss money more freely. However, a section of the audience criticized the spending, calling it excessive and unsustainable. The video sparked debates around privilege, influencer income, and the gap between ordinary middle-class living and aspirational lifestyles displayed online.
Realistic or curated lifestyle?
When influencers share financial details, the numbers are often real but context is important. The Bengaluru couple’s monthly outflow was inflated mainly by travel bookings, which are not regular monthly expenses for most people. Without context, the numbers can mislead audiences into thinking this is their baseline lifestyle every month. Reports also suggest that as travel content creators, their trips might partly be funded by brand partnerships or sponsorships. This raises the question of whether such posts represent everyday living or a curated snapshot meant to entertain and inspire.
Financial lessons from the Bengaluru couple’s expense sheet
While the expenses may look unrealistic to many, the Bengaluru couple’s post offers valuable money lessons. The first is the importance of tracking every rupee. By categorizing their spending into travel, rent, fitness, and investments, they provided a blueprint for anyone who wants financial clarity. Another takeaway is the concept of irregular months. Not all expenses are equal each month, and planning for spikes such as travel or festivals can prevent financial stress. Lastly, the fact that they allocated a sizable amount to investments shows that even while enjoying life, they are securing their future—a lesson every earner can apply.
How to compare personal budgets sensibly
It is natural to compare one’s own budget with the Bengaluru couple’s ₹6 lakh month, but comparisons should be made carefully. First, context matters. A travel-heavy month with multiple trips is not comparable to an ordinary month where most expenses are limited to rent, groceries and utilities. Second, income levels differ drastically. A figure that looks unsustainable to one family might be manageable for another with higher earnings. Third, lifestyle choices are deeply personal. Some prefer to spend heavily on travel and fitness, while others prioritize savings, education or home ownership. Comparing without context leads to misplaced judgment.
Media coverage and why it matters
The story caught attention beyond social media, with major publications like Economic Times, Indian Express, Hindustan Times, NDTV and India Today covering the Bengaluru couple’s reel. These outlets verified the breakdown, provided reactions from netizens, and added perspective on why the video trended. Media coverage is important because it ensures that viral content is fact-checked and not just circulated based on speculation. By analyzing such stories, readers gain a more complete view of both the numbers and the public response.
Practical money tips inspired by the Bengaluru couple
For readers reflecting on their own finances after watching the Bengaluru couple’s viral video, some practical steps can help. First, calculate your average monthly spending based on six to twelve months, not just one. This smooths out irregular spikes. Second, create budget categories such as essentials, investments and lifestyle, and assign proportions that suit your income. Third, if you love to travel, build a travel fund by saving a small fixed amount monthly to avoid a single month of heavy expense. Lastly, balance between short-term enjoyment and long-term financial security by maintaining investments alongside discretionary spending.
Conclusion: beyond shock, a push for transparency
The Bengaluru couple’s decision to share their expenses online did more than shock people. It opened up meaningful conversations about money, lifestyle priorities, and financial planning in modern urban India. Whether people see their ₹5.9 lakh monthly outflow as enviable, irresponsible, or aspirational, the larger impact is that it encouraged openness about money in relationships. Transparency, when combined with responsible habits like investing, can benefit everyone. Their video reminds us that while lifestyles vary, the practice of tracking, planning, and openly discussing finances is universally valuable.
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