Badshah Becomes First Indian to Own Ultra-Rare 18-Crore Rolex ‘Barbie’ Daytona Watch

Indian music superstar Badshah has once again grabbed headlines with a spectacular lifestyle milestone that’s making waves across the luxury world. The multi-platinum rapper, entrepreneur, and reality show judge has just become the first Indian owner of the ultra-rare Rolex Daytona “Barbie” watch, a timepiece estimated to be worth around ₹18 crore (approx USD $2 million). This acquisition isn’t just a flex of extraordinary wealth — it’s a statement of prestige in the high-end collector community.

In this article, we’ll explore what makes this watch so coveted, Badshah’s growing influence beyond music, and why this moment is significant for Indian luxury culture.

A Bold Move by Badshah in the World of Luxury

Badshah’s journey from chart-topping hits to commanding presence in fashion and luxury has been remarkable. Known for his unique style and entrepreneurial spirit, Badshah has always embraced high-end brands. But owning a Rolex “Barbie” Daytona — one of the most exclusive watches in existence — marks a new chapter in his public persona.

This isn’t just another luxury watch. The Daytona “Barbie,” with its dazzling pink gemstones and yellow gold finish, is one of the most talked-about off-catalogue Rolex creations in recent years.

What Is the Rolex ‘Barbie’ Daytona?

A Timepiece Beyond Ordinary

The Rolex Daytona “Barbie” isn’t found in any official Rolex catalogue or retail listing. It’s a highly exclusive, off-catalogue piece distributed only to a select circle of high-profile collectors.

Here’s what sets this watch apart:

• Exquisite Craftsmanship: Made from 18k yellow gold.
• Pink Sapphire Bezel & Markers: The bezel is decorated with hot pink sapphires, and the hour markers are similarly coloured, giving it a bold and playful aesthetic.
• Diamond Accents: Many versions sport diamond-set lugs and accents, elevating the visual impact.
• Ultra-Limited Production: Industry estimates suggest fewer than 10 pieces exist worldwide, making it one of the rarest Rolex Daytonas ever created.

Collectors worldwide covet such off-catalogue Daytonas for their rarity, exclusivity, and investment potential — traits that typically transcend fashion or trend. Whether for its craftsmanship or sheer scarcity, this watch is the stuff of legend among horology enthusiasts.

Badshah’s Watch Reveal That Sparked Buzz

A Moment Captured on Camera

Badshah recently turned heads on social media by casually showcasing the Rolex Daytona “Barbie” on the set of a popular reality show he is judging. In a short video shared on Instagram, the watch — with its eye-catching pink and gold tones — sat confidently on his wrist, instantly igniting worldwide interest.

He captioned the post with a playful verse in Hindi, loosely translating to “No limits on paychecks, Barbie on the wrist…”, underscoring both his success and love for rare collectibles.

A Cultural Moment

This reveal quickly made headlines not just because of the staggering price tag, but because it symbolises a shift in how Indian celebrities are being recognised in global luxury spaces. It’s uncommon for Indian public figures to own such ultra-rare timepieces, and Badshah’s acquisition breaks new ground.

Why This Matters: Badshah’s Influence on Luxury Trends

Expanding Identity Beyond Music

Badshah’s influence extends far beyond the music charts. Over the years, he’s become:

• A fashion icon with affinity for designer brands.
• A trendsetter among youth and luxury enthusiasts.
• A brand unto himself, blending entertainment with entrepreneurial ventures.

Owning a Rolex of this stature reinforces his position not only as a cultural figure but also as an aspirational personality in the premium segment.

Set Against Other Celebrity Collectors

Other global icons — including athletes and Hollywood stars — are known for collecting ultra-rare watches. While Lionel Messi and others have been spotted with variations of rare Rolex Daytonas internationally, Badshah’s acquisition marks a first for an Indian celebrity in this exclusive circle.

This also highlights the increasing appetite among Indian elites for high-end collectibles that were once inaccessible or out of reach for most domestic buyers.

Inside Badshah’s Luxury Watch Collection

Badshah’s watch wardrobe includes several other high-value pieces, showcasing his deep interest in horology:

• Richard Mille RM 65-01 – A cutting-edge, high-performance chronograph reportedly worth crores.
• Patek Philippe Nautilus – A beloved classic among collectors.
• Greubel Forsey GMT Balancier Convexe – Celebrated for its technical complexity and artistic design.
• Hublot Big Bang Original Gold Ceramic – A sporty luxury piece with a bold aesthetic.

These watches don’t just tell time — they reflect Badshah’s personality and growing appreciation for craftsmanship and style.

What This Means for Indian Luxury Culture

Redefining Aspirations

Badshah’s Rolex “Barbie” acquisition is more than a personal indulgence. It highlights a broader trend:

• Indian celebrities increasingly participating in global luxury culture.
• Rising interest among Indian collectors in ultra-premium assets.
• Greater media attention on luxury items as symbols of success.

This moment could inspire other artists, influencers, and collectors in India to explore rare and exclusive collectible markets.

Conversations Around Value and Investment

Luxury watches, especially rare models like the Rolex Daytona “Barbie,” are often seen as investments. The demand for such off-catalogue pieces continues to grow, driven by a blend of aesthetic allure, scarcity, and cultural relevance.

For Indian audiences, Badshah’s ownership may spark more curiosity and conversation about watches not only as fashion but as assets with long-term value.

Final Thoughts: Badshah’s Milestone Moment

Badshah’s rise to global recognition has been marked by musical achievements and strategic brand positioning. His acquisition of the ultra-rare Rolex Daytona “Barbie” — worth an estimated ₹18 crore — isn’t just about flipping headlines. It’s a cultural milestone, symbolising how Indian celebrities are making their mark in the ultra-luxury world.

From music stages to haute horology, Badshah continues to redefine what success looks like for modern Indian artists. And for fans and luxury enthusiasts alike, this impressive watch adds a new layer to his iconic persona.

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