Apple to Discontinue 6 Devices After iPhone 17 Launch: Here’s What We Know
Apple has officially confirmed its much-anticipated “Awe-dropping” event on September 9, 2025, where the iPhone 17 lineup is set to be unveiled. Alongside the excitement of new models, Apple is expected to quietly discontinue several older devices from its official store. Reports suggest that six products may be axed after the iPhone 17 launch, continuing Apple’s long-standing strategy of trimming older models from its portfolio.
Let’s break down which devices are on the chopping block and what this means for Apple users and buyers.
iPhone Models Likely to Be Discontinued
iPhone 16 Pro and iPhone 16 Pro Max
Apple’s strategy with Pro models has been consistent for years: once the new generation arrives, the previous Pro line is retired. Following the iPhone 17 Pro and 17 Pro Max launch, the iPhone 16 Pro and Pro Max are almost certain to disappear from Apple’s official store. Retailers may continue selling leftover stock, but Apple itself will no longer list these devices.
iPhone 15 and iPhone 15 Plus
The iPhone 16 and 16 Plus are expected to remain in Apple’s lineup, possibly with price cuts, but the iPhone 15 and 15 Plus will likely be discontinued. This means buyers looking for these models will soon have to rely on third-party sellers, where discounts and clearance sales are expected.
Apple Watch Models on the Way Out
Apple Watch Series 10
Apple typically keeps only its newest standard Apple Watch model on sale. With the upcoming Apple Watch Series 11 expected at the September event, the Series 10 is set to be phased out. Customers who still prefer this model may want to make a purchase quickly before it disappears.
Apple Watch Ultra 2
The rugged, premium Apple Watch Ultra line will also see a refresh. Industry insiders expect Apple to launch the Ultra 3, which would push the Ultra 2 off Apple’s official store. While some stock may remain in retail channels, Apple’s focus will shift entirely to the new generation.
Other Products That Could Disappear
AirPods Pro 2
Some reports, particularly from 9to5Mac, suggest that Apple may discontinue the AirPods Pro 2 if a new AirPods Pro 3 is announced. However, this is still speculation as Apple has not confirmed new audio hardware for the September event.
Apple Watch SE (2nd Gen)
The affordable SE line could also see a refresh. If a new Apple Watch SE 3 is introduced, the SE 2 will likely be retired. However, like the AirPods, this move is not yet certain and depends on Apple’s product roadmap.
Why Does Apple Discontinue Devices?
Apple’s discontinuation strategy isn’t random—it’s deliberate and part of its brand philosophy:
- Streamlining the product lineup: Too many models can confuse customers. Apple simplifies choices by offering a clear “good, better, best” structure each year.
- Shifting focus to new devices: Removing older models ensures Apple directs consumer attention and marketing to the latest iPhones and Watches.
- Clearing inventory: While Apple stops official sales, third-party retailers often get clearance stock. This can result in heavy discounts, especially during festive seasons like Diwali, Black Friday, or Christmas.
What It Means for Consumers
- Last chance to buy: If you’ve been eyeing the iPhone 15, 15 Plus, 16 Pro, or Watch Series 10, now may be your final opportunity to buy directly from Apple.
- Discount opportunities: Discontinuation often leads to attractive price drops at retail stores and e-commerce platforms. Bargain hunters could benefit in the weeks following the event.
- Focus on the new lineup: Expect Apple to put all its energy behind the iPhone 17 lineup and Apple Watch Series 11. Older models will no longer get center-stage attention.
The Bigger Picture
The iPhone 17 lineup is rumored to include four models:
- iPhone 17
- iPhone 17 Air
- iPhone 17 Pro
- iPhone 17 Pro Max
With these launches, Apple is reshaping its ecosystem. The discontinuation of six devices—iPhone 15, 15 Plus, 16 Pro, 16 Pro Max, Apple Watch Series 10, and Watch Ultra 2—marks another step in Apple’s cycle of innovation and renewal.
As always, discontinuation does not mean support ends immediately. These devices will continue receiving iOS updates and watchOS updates for several years. However, their presence on Apple’s official shelves will soon be history.
Conclusion
The September 9 Apple event is not just about unveiling the next big thing—it’s also about saying goodbye to familiar devices. While fans eagerly await the iPhone 17 series, Apple is preparing to retire six current devices from its official sales channels.
For consumers, this is both a moment of excitement and opportunity. Excitement, because new cutting-edge devices are about to arrive. Opportunity, because the outgoing models may become available at steep discounts from third-party sellers.
One thing is clear: Apple’s ecosystem is entering a new chapter, and these six devices are about to make way for the future.
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A tech-driven content strategist with 6+ years of experience in crafting high-impact digital content. Passionate about technology since childhood and always eager to learn, focused on turning complex ideas into clear, valuable content that educates and inspires.